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About Us

Who we are?

Bangladesh Edible Oil Limited (BEOL) was established in 1993. Ever since then BEOL has formed and proven the image in the competitive market as consumer pack edible oil under the well-known household brands like Rupchanda, Fortune, Kings, Meizan, Veola etc. Till now BEOL has persistently improved quality and introduced new packaging adapting the highlighting ongoing trend and added value considering the well-being of the consumers in all the oil brands of the company to consolidate leading position in the market. BEOL is the first company to introduce packing of edible oil in PET bottles, pouch and bag in box and also the first to launch a sachet pack in mustard oil in Bangladesh.

BEOL is a 100% foreign owned joint venture between Wilmar International Limited of Singapore and Adani Group of India. A corporation between the Adani Group and the Wilmar Corporation was born a decade ago to transform the appearance of the edible oil business in the country.

Competing with the established domestic brands and aggressive Multinational corporations Adani Wilmar Limited had a mammoth task ahead of it. Rupchanda is the flagship brand of Bangladesh Edible Oil Limited. It has started its journey in 1996 and since then it has made its place as the “numero-uno” in the branded edible oil category. From the very beginning, Rupchanda has taken steps to prepare the nation about the vitality of staying fit and healthy.

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Our Brands

We are passionate to understand our consumers’ want and need. Our brands aim to improve the quality of people’s lives through continuous innovation and uncompromising quality control.

Rupchanda logo

Rupchanda

Rupchanda, the “numero-uno” in the branded edible oil category, was launched in 1996. In

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Meizan logo

Meizan

Meizan Fortified Palm Olein, is a healthier as well as convenient choice for the price sensitive rur

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Kings logo

Kings

The key benefit of Sunflower Oil is that it contains Vitamin E. Sunflower Oil delivers more Vitamin

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Fortune logo

Fortune

Most researches show that to maintain maximum health benefits daily 300mg Oryzanol is required by th

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Veola logo

Veola

Recently in June 2016 Bangladesh Edible Oil Ltd acquired Shun shing Edible Oil Ltd and started to pr

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Our Concern

Rupchanda logo

Shun Shing Edible Oil Ltd

Shun Shing Edible Oil Ltd. (SSEOL) pushed through government approval to fortify our products with vitamin A.

Rupchanda logo

Adani Wilmar

Adani Wilmar Limited is a 50:50 joint venture between Adani Group, & Wilmar International Ltd, Singapore.

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About Us

Bangladesh Edible Oil Limited (BEOL) was established in 1993 and has since been aggressive in the marketing of consumer pack...

Press Release

Fortune New Logo Launching PR

2020-11-23 10:00:51

রূপচাঁদা সরিষার তেল অন্যদিন আবহমান রেসিপি প্রতিযোগিতা অনুষ্ঠিত

2018-05-18 22:00:47

রূপচাঁদা প্রেজেন্ট'স - অদেখা বাংলাদেশের খোঁজে

2019-10-04 04:00:19

রূপচাঁদা সুপার শেফ ২০১৯ এর যাত্রা শুরু

2019-02-22 06:00:57

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