"Happy Family Moments" true brand essence of Rupchanda Soyabean Oil. This campaign was done to celebrate different religious festivals where Bangladeshi families reunite."
"The campaign was done to communicate – Rupchanda Soyabean Oil is a healthy cooking oil because it has Omega 3 and 6. The ad captured a Bangladeshi family where people love to eat, where we sit around the dinning table that is the happy moment for the family and established its unique functional proposition – rich in Omega 3 & 6. "
"This communication talks about the omega 3 & 6 benefits which is the unique functional proposition for Rupchanda soyabean oil."
"It communicates the association of the "Sholoana Bangaliana" with authentic & pure Rupchada Mustard oil."
"This is a sequal of the relaunch campaign of Rupchana mustard oil which establishes brand essence "Sholoana Bangaliana."
"This communication promotes the brand essence of Meizan Super Refined Palm olein "Heathier Life Better Future" by portraiting the health hazard caused by using loose oil and benefits of using Meizan Super Refined Palm Olein."