Who we are?
Bangladesh Edible Oil Limited (BEOL) was established in 1993. Ever since then BEOL has formed and proven the image in the competitive market as consumer pack edible oil under the well-known household brands like Rupchanda, Fortune, Kings, Meizan, Veola etc. Till now BEOL has persistently improved quality and introduced new packaging adapting the highlighting ongoing trend and added value considering the well-being of the consumers in all the oil brands of the company to consolidate leading position in the market. BEOL is the first company to introduce packing of edible oil in PET bottles, pouch and bag in box and also the first to launch a sachet pack in mustard oil in Bangladesh.
BEOL is a 100% foreign owned joint venture between Wilmar International Limited of Singapore and Adani Group of India. A corporation between the Adani Group and the Wilmar Corporation was born a decade ago to transform the appearance of the edible oil business in the country.
Competing with the established domestic brands and aggressive Multinational corporations Adani Wilmar Limited had a mammoth task ahead of it. Rupchanda is the flagship brand of Bangladesh Edible Oil Limited. It has started its journey in 1996 and since then it has made its place as the “numero-uno” in the branded edible oil category. From the very beginning, Rupchanda has taken steps to prepare the nation about the vitality of staying fit and healthy.
We are passionate to understand our consumers’ want and need. Our brands aim to improve the quality of people’s lives through continuous innovation and uncompromising quality control.
Shun Shing Edible Oil Ltd
Shun Shing Edible Oil Ltd. (SSEOL) pushed through government approval to fortify our products with vitamin A.
Adani Wilmar Limited is a 50:50 joint venture between Adani Group, & Wilmar International Ltd, Singapore.