Our Story
Since 1993, Bangladesh Edible Oil Limited (BEOL) has thrived in the market, offering beloved brands like Rupchanda, Fortune, King’s, Meizan, Veola, and Lucky. Our unwavering dedication to excellence and innovation is evident in our trailblazing packaging solutions, showcasing our commitment to revolutionizing the industry.
Rupchanda, our flagship brand, has maintained its position amidst fierce competition, earning the “Best Brand” award 13 times. Fortune, introduced in 2014, quickly gained popularity for its high-quality, fortified rice bran oil, mustard oil, and basmati rice products.
The acquisition of Shun Shing Edible Oil Ltd in 2016 expanded our portfolio to meet the growing demand for soyabean products. Our story is one of continuous innovation and an unwavering pursuit of excellence, making a difference in consumers’ lives every day. Join us on this transformative journey.
1996
Rupchanda, the flagship brand of BEOL, entered the Bangladesh market in the category that was largely commodity-driven at the time.
2005
Moving beyond TVC, Rupchanda forayed into sponsorships, it sponsored the Bangladesh Cricket U-15 Tournament in Sri Lanka & U-17 intl. Golden Hope Challenge, Kuala Lumpur, Malaysia.
2008
Rupchanda launched a poly packaging concept to cater to switching price-elastic consumers, tapping into the huge rural market.
2018
Rupchanda received ‘Asia’s Most Admired Brands” at the Brand & Leadership conclave, Singapore.
2020
During the pandemic, Rupchanda created hygiene-based content to communicate the benefits of consuming packaged oil and food items and got the Superbrands Award for the 3rd time.
2022
Best Brand Award for consecutively 13 times.
1997
Rupchanda was the first brand to launch the Transparent PET bottle.
2007
As a brand reinvigoration exercise, the “cholesterol-free Heart Icon” was launched, in alignment with the brand essence of driving consciousness.
2012
In 2012, Rupchanda set a new standard as the first to fortify its soyabean oil with Vitamin A, well ahead of regulatory requirements.
2019
2021
Best Brand Award for consecutively 12 times.
2023
In 2023 Rupchanda received the Superbrands Award for the 4th consecutive time & the Best Brand Award for the 14th Consecutive time.
1996
Rupchanda, the flagship brand of BEOL, entered the Bangladesh market in the category that was largely commodity-driven at the time.
1997
Rupchanda was the first brand to launch the Transparent PET bottle.
2005
Moving beyond TVC, Rupchanda forayed into sponsorships, it sponsored the Bangladesh Cricket U-15 Tournament in Sri Lanka & U-17 intl. Golden Hope Challenge, Kuala Lumpur, Malaysia.
2007
As a brand reinvigoration exercise, the “cholesterol-free Heart Icon” was launched, in alignment with the brand essence of driving consciousness.
2008
Rupchanda launched a poly packaging concept to cater to switching price-elastic consumers, tapping into the huge rural market.
2012
In 2012, Rupchanda set a new standard as the first to fortify its soyabean oil with Vitamin A, well ahead of regulatory requirements.
2018
2019
Rupchanda launched a new communication based on the theme “Home Made Food is Love”.
2020
During the pandemic, Rupchanda created hygiene-based content to communicate the benefits of consuming packaged oil and food items and got the Superbrands Award for the 3rd time.
2021
Best Brand Award for consecutively 12 times.
2022
Best Brand Award for consecutively 13 times.
2023
In 2023 Rupchanda received the Superbrands Award for the 4th consecutive time & the Best Brand Award for the 14th Consecutive time.
Our story is one of continuous innovation and an unwavering pursuit of excellence,
making a difference in consumers’ lives every day.