Rupchanda, the “numero-uno” in the branded edible oil category, was launched in 1996. In just over a decade, Rupchanda has almost single-handedly converted the soyabean oil category and taken steps to sensitize the nation about the vitality of staying fit and healthy.

Rupchanda Soyaben Oil : When Rupchanda made a foray with soyabean oil, the edible oil market was commodity-driven and the consumer awareness was extremely low. The market was dominated by ‘loose selling’- oil in readily packaged format was an unknown concept. From entering a category at a time when it was completely commodity driven to building a brand that today resonates with ‘happy family moments’ – a consumer need-state, transcending category level relations is remarkable. Every marketing activity in all spheres of Rupchanda Soyabean Oil is crafted and executed with the focused intent of improving the quality of life of its consumers.

Then, in 2012, Rupchanda Soyabean oil has further revolutionized itself by successfully fortifying Vitamin A. Rupchanda is the first, and so far the only Vitamin A fortified Soyabean oil, under “Vitamin A fortification project” of MOI, Govt. of Bangladesh, under technical support from Unicef.

Rupchanda Fortified Soyabean Oil has been awarded as “the best edible oil brand” in Best Brand Award for four consecutive years, since the inception of the award. In 2013, Rupchanda Fortified Soyabean Oil also secured 4th place in top 30 brands of Bangladesh, across all categories.

RUPCHANDA CHINIGURA RICE

Rupchanda Chinigura Rice: In our Country, there is no one who doesn’t appreciate good quality polau, but to do that precisely, it is must to know the standards that ensures the apparent quality of rice. Rupchanda Premium Aromatic Chinigura Rice maintains presence of broken rice & big grains in a tolerance limit set by its own, because there is no established standard for rice quality in Bangladesh.

In BEOL lab, Rupchanda Premium Aromatic Chinigura is found having lowest level of broken rice & big grains, which ensures non-sticky & a perfect polau at your table.

RUPCHANDA PREMIUM MINICATE RICE

Rupchanda Minicate is a premium quality daily consumed rice. This super fined thin grained rice is collected from Nandipara village of Bogura. The place is famous for producing high quality Minicate rice. Keeping in mind about the consumers, BEOL is providing premium quality. Rupchanda Premium Minicate rice is perfectly packaged and maintains hygiene for the health conscious consumers of the country. 

RUPCHANDA NAJIRSHAIL RICE

Considering the different taste of our consumers in daily consumed rice, Rupchanda has come up with Rupchanda Najirshail. To provide the premium quality, it is cultivated in specialized agricultural areas of Bogura. Rupchanda Najirshail is best for cooking steamed rice and khichuri. Considering our consumer satisfaction Rupchanda has made it available in the markets in improved quality, sealed consumer packets of 5kg.

Rupchanda Najirshail rice is perfectly packaged and maintains hygiene for the health conscious consumers of the country.