BEOL, which embarked on its journey in 1993, has successfully established a strong presence in the market, offering consumer-packaged edible oils, rice and goods under renowned household brands such as Rupchanda, Fortune, Meizan, King’s, Veola and Lucky. Since its inception, BEOL has been highlighting the quality considering the well-being of the consumers. BEOL is the first ever company to introduce packing of edible oil in PET bottles and pouch in Bangladesh. It is the pioneer company to introduce Vitamin A Fortification in edible oil in the country.

Competing with the established domestic brands and aggressive multinational corporations BEOL had a mammoth task ahead of it. Rupchanda is the flagship brand of Bangladesh Edible Oil Limited. It has started its journey in 1996 and since then it has made its place as the “numero-uno” in the branded edible oil category. From the very beginning, Rupchanda has taken steps to prepare the nation about the vitality of staying fit and healthy. Most significantly, for the last 3 decades BEOL’s number 1 edible oil brand Rupchanda has been continuously focusing on improving the quality of life of its consumers. Rupchanda Fortified Soyabean Oil has been awarded as “the best edible oil brand” in Best Brand Award given by Bangladesh Brand Forum, a multi-faceted knowledge sharing organization in Bangladesh, for 14 consecutive years. Moreover, Rupchanda received the ‘Superbrands Bangladesh’ award from the same organization since the inception of both of the awards.

“Fortune”, a brand of BEOL, was launched in Bangladesh back in 2014 and within a short time it became popular in Bangladesh. A revolution in the world of cooking oils, rice bran oil is naturally enriched with multiple nutrients that transform into health benefits for every member in the family. Fortune Fortified Edible Rice Bran Oil is a physically refined rice bran oil with numerous benefits, having a high smoke point makes the oil a wholesome oil.

Bearing that torch right up to this day, Bangladesh Edible Oil Limited acquired Shun Shing Edible Oil Limited in June 2016 to tailor to the increasing demand for edible oil in Bangladesh. Veola Soyabean Oil is the new addition under the umbrella of BEOL.